明星代言人代言人选择标准的实际案例

明星代言人代言人选择标准的实际案例_学位论文

毕业论文（设计）外文翻译 题　　目：　　　　　企业名人代言的策略　　 　 一、外文原文 标题：CELEBRITY ENDORSERS:SPOKESPERSON SELECTION CRITERIAAND CASE EXAMPLES OF FREDD 原文： Businesses have long sought to distract and attract the attention of potential customers that live in a world of ever-increasing commercial bombardment. Everyday Americans are exposed to thousands of voices and images in magazines, newspapers, and on billboards, websites, radio and television. Ads of all varieties pop up everywhere on streets, in stores and restaurants, and on public transportation. Each of these ads attempts to steal at least a fraction of an unsuspecting persons time to inform him or her of the amazing and different attributes of the product at hand. Because of the constant media saturation that most people experience daily, they eventually become numb to standard advertising. The challenge of the advertiser is to find a hook that will hold the subjects, attention and keep them from changing the channel or turning the page. One well-used approach at differentiating advertisements is the use of celebrity endorsements. Celebrities are seen as dynamic individuals with likeable and attractive qualities. The words and sometimes just the image of a popular person will cause many people to stop and pay attention. For years, professional athletes, famous actors, and musicians have been the traditional favorites to feature in advertisements. As the ad market continues to grow and competition becomes fiercer, marketers have turned to new categories of celebrity spokespersons. Notable ex-politicians, successful mutual fund managers, and high-profile CEOs are now used with frequency to sell a variety of products. Celebrity endorsers also need not be human. A champion racehorse sells pet food in Great Britain. Cartoon characters like Bugs Bunny and Fred Flintstone sell network television and breakfast cereals in America. Puppets such as Big Bird sell childrens vitamins. New categories for celebrity endorsers are opening e

网址：明星代言人代言人选择标准的实际案例 http://c.mxgxt.com/news/view/1016122

相关内容

企业选择形象代言人的标准应该是什么样的？【梦之星明星代言】
明星代言人选择背后的多重逻辑
明星代言须知 如何正确选择明星代言人
明星代言的案例分析：成功与失败的代言实践
明星代言 企业品牌如何正确选择明星代言人
明星代言违约金赔偿标准
明星违约代言赔偿标准
明星代言营销案例分析.pptx
代言费报价表,如何选择代言人,请明星代言要多少钱
电器代言；选择冠军还是明星，小品牌选择冠军代言正面宣传更好

随便看看