女性时尚杂志封面女郎形象解读(精华).doc
女性时尚杂志封面女郎形象解读(精华)
I 女性时尚杂志封面女郎形象解读 中文摘要 自20 世纪90 年代,我国的女性时尚杂志与中国整体期刊市场同步繁荣。较其它 媒体而言,女性时尚杂志对女性生活的关注范围更广,角度也更为私密,作为“她世 纪”女性生活读本,确实有其积极意义所在。然而承载了诸多期待的女性时尚杂志是 否真的可以撼动由来已久的二元男女性别陈规,树立新的女性形象?在这个阅读空间 里,被树为典范的女性们是什么样子的?她们的形象背后又隐藏着怎样的文化意涵? 本文以解读女性时尚杂志封面女郎形象为切入点来探讨这些问题,采用内容分析的方 法,揭示女性时尚杂志中潜藏于封面女郎形象背后的性别意识与价值建构的误区与盲 点。 关键词:封面女郎形象 女性气质 观看视角 超级身材 作 者:戴 韵 指导教师:王伟明 II The Research on Cover Girl’s Image of the Female Fashion Magazine Abstract Since 90s of 20 century, the female fashion magazine acquired the simultaneous prosperity with the whole Chinese periodical market. Compared to other mediums, the female fashion magazine relates to farer areas and more private point of view. As the female life reader in the “female century”, female fashion magazine actually has active meaning. But if the female fashion magazine, which bears so much expectation could shake outmoded dualistic sexual conventions and customs and build up the new female image? In this reading space, what kind of woman should be look as the female model? What meaning hide behind these female models? The paper chooses researching the cover girl’s image of fashion magazine as the cut-in point to study these questions. And it uses the way of contents analysis to uncover the mistake district and blind spots of sexual consciousness and value establishment that lurked behind the cover girl’s image in the female fashion magazine. Key words: cover girl’s image ,female temperament, angle of view,super figure Written by Dai Yun Supervised by Wang Weiming 目 录 绪 论....................................................................................................................................1 (一)背景分析.............................................................................................................1 (二)研究现状..........................................................
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