社交媒体的使用效果：社会资本的视角

发布时间：2024-12-13 03:21

社交媒体的使用效果：社会资本的视角

A Study on Effects of Social Media: Analysis from Social Capital Perspective

Zhao Shuguang is associate professor at School of Journalism and Communication, Tsinghua University. Email: [email protected].

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摘要

本文从社会资本的视角出发对社交媒体的使用效果进行实证研究。研究显示社交媒体的使用频率与个人生活满意度、社会信任的相关性不显著，与公民参与社会意愿具有显著的相关性。微博对生活满意度、社会信任的影响最为明显，微信则对公民参与社会意愿的影响最为明显。基于弱关系的连结社会资本、基于强关系的黏合社会资本和基于维持关系的维持社会资本与社交媒体的使用频率均呈现出显著的正相关关系。微信对连结社会资本和粘合社会资本的影响最为明显,微博对维持社会资本的影响最为明显。

Abstract

Empirical research on social media effectsfrom the perspective have shown that it is not significant correlation between the frequency of using social media and personal life satisfaction, social trust, but significant correlation between the frequency of using social media and willingness of citizens to participate in society. Weibo have most significant impact on life satisfaction, social trust and Wechat have most significant impact on willingness of citizens to participate in society. Connecting social capital based on the strong relationship, bonding social capital based on weak relationship and maintaining social capital based on maintenance of relationship are significant correlation with the frequency of using social media. Impact on connecting and bonding social capital of Weibo is most significant and impact on maintaining social capital of Webchat is most significant.

关键词

社交媒体 /传播效果 /社会资本 /微博 /微信{{custom_keyword}} /

Key words

Social media /communication effects /social Capital /Weibo /Wechat{{custom_keyword}} /

赵曙光.社交媒体的使用效果：社会资本的视角. 国际新闻界. 2014, 36(7): 146-159

ZHAO Shuguang.A Study on Effects of Social Media: Analysis from Social Capital Perspective. Chinese Journal of Journalism & Communication. 2014, 36(7): 146-159