大学生明星崇拜现象的文化解读与理性审视——基于高校大学生的问卷调研

摘要： 大学生明星崇拜现象呈现多元交融的复杂图景。研究表明，明星崇拜呈现高卷入度、符号消费和以理性为主的特征，并导致媒介场域中价值取向偏离、明星“物化”带来伪需求与伪体验、“泛偶像化”等问题。该现象形成是粉丝群体“迁移”与“代偿”需要、文化与消费联结供给、资本与媒介融通催化共同作用的结果。一方面，明星崇拜为粉丝意识彰显、明星角色期待供给、社会交往辐射范围与身份建构提供新的思考；另一方面，它使主流价值理念的传播、道德系统的“软约束力”、话语的区隔与冲突面临更多风险。加强大学生素质教育、净化网络媒介生态圈、发挥明星角色“建构力量”是发挥明星崇拜正功能、化解负功能的可靠之策。

关键词: 大学生, 明星崇拜, 原因, 功能, 引导策略

Abstract: The phenomenon of college students' star worship presents a complex picture of multiple integration. The research shows that star worship presents the characteristics of high involvement, symbol consumption and rationality, and leads to the problems including deviation of value orientation in the media field, the "materialization" of stars bringing false demand and false experience, and "pan-idolization. This phenomenon is the result of the combined effects of the "migration" and "compensation" needs of fan groups, the connected supply of culture and consumption, and the integration of capital and media. On the one hand, star worship provides new thinking for fans' awareness, star role expectation supply, social interaction radiation range and identity construction; on the other hand, it brings more risks to the dissemination of mainstream values, the "soft binding" of the moral system, and the division and conflict of discourse. To strengthen the quality education of college students, purify the network media ecosystem, and give play to the role of stars as the "construction force", is a reliable way to enhance the positive functions of star worship and avoid its negative influence.

Key words: college students, star worship, reason, function, guide strategy

中图分类号: 

C912.6

网址：大学生明星崇拜现象的文化解读与理性审视——基于高校大学生的问卷调研 http://c.mxgxt.com/news/view/210778

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