今天学的实用英语：celebrity endorsement(名人代言)

发布时间：2024-12-18 17:15

我先给大家看几个句子(体验英语)，大家知道里面的celebrity endorsement是什么意思吗？

celebrity endorsement[1]

02:32来自英语老师覃冠平

1. A star athlete can make a lot of money from endorsements in advertisements

2. How Brands Should Use Celebrities For Endorsements?

3. We all know that celebrity endorsements sell products.

4. Shoes endorsed by a star basketball player sell well.

里面的celebrity endorsement或endorsement就是“名人代言”“产品形象代言”的意思，也叫celebrity branding.

endorsement是名词，动词是to endorse a product

上面的这句话A star athlete can make a lot of money from endorsements in advertisements也可以换成：

A star athlete can make a lot of money when he endorses a product in advertisements.

那么，endorsement(endorse)这个比较难的词又是什么意思呢？

我们换成英语理解就“搞懂多了”。

原来，celebrity endorsement或“名人代言”的英语意思是：

1. To endorse means To recommend,support something, such as a product or service in advertisements

2. Usually you will get paid for endorsing a product.

Endorsement不好理解，recommend,support应该“懂”吧？

你能用这些英语记住celebrity endorsement的意思吗？还是只能用中文“代言”来记？

这实际上是“学习方法”的分歧。