跨境电商成新宠明星关注引投资热

发布时间：2024-12-18 23:55

黄晓明和Angelababy的“世纪婚礼”刷了一个多星期的头条，看多了各种“秀恩爱”，更多人开始关注其他方面。今年以来，不少大明星都看好跨境电商。除了Angelababy外，鹿晗、任泉等均有涉足。

　　　　Huang Xiaoming and Angelababy's "wedding of the century" painted more than a week of headlines。 Having been shown the love for times, more people began to focus on other aspects. This year, many stars are optimistic about cross-border e-commerce. Other stars like Luhan and Ren Quan have involved, besides Angelababy.

　　　　跨境电商成为电商行业新宠儿，投融资消息不断，与此同时，它也成为娱乐明星的关注焦点。

　　　　With continuous information of investment and financing, cross-border e-commerce becomes a new favorite of e-commerce industry. Meanwhile, it also becomes the focus of many stars.

　　　　明星与跨境电商搭档，往往采用几种方式：广告代言帮你卖、投资品牌一起卖、创立品牌自己卖。

　　　　When stars cooperate with cross-border e-commerce enterprises, they often using several ways: having endorsements to help you sell, invest to sell together and create their own brands.

　　　　今年以来，在广告代言这一块，跨境电商平台借用“明星效应”的案例越来越多。

　　　　Since this year, more and more cross-border e-commerce platforms have used “Star effect”.

　　　　今年4月，以“移动母婴垂直社区+海外直邮+保税”为模式的跨境电商平台辣妈帮成功签约孙俪成为其“首席辣妈”。孙俪曾参演《辣妈正传》，形象无疑与平台契合。

　　　　In April of this year, cross-border e-commerce platform with the pattern of "mobile vertical community + overseas direct mail + overseas bonded" successfully helped Fashion Mom Sun Li became the "Chief Fashion Mom". Sun Li starred in The Story of A Fashion Mom, whose image will undoubtedly agree with the platform.

　　　　当然，很多明星已经不再局限于做跨境电商平台的形象代言人，更深入前端，做起了产品经理，Angelababy就是一个典范。

　　　　There is no doubt that many stars are no longer limited to be a spokesman of a cross-border e-commerce platform, deeper than that, they become product managers, Angelababy is a typical example.

　　　　今年，Angelababy成立了创投基金AB Capital，首批投资项目就抓住了当下经济热点——跨境电商，她投资了跨境电商洋码头，除了当股东外，还成为了其产品经理，全程直播怎么买东西。

　　　　This year, Angelababy established AB Capital venture fund, which first caught the current economic hot spots, cross-border e-commerce. She has invested in cross-border commercial ocean terminals, more than to be a shareholder, she also lives webcast shopping as a product manager.

　　　　也有明星干脆创立品牌自己卖。今年3月，演员刘嘉玲宣布，以其法文名命名的进口红酒carinalau在天猫官方旗舰店独家发售。去年“双十一”前夕，贝克汉姆亲赴杭州，为苏格兰威士忌新品牌翰格蓝爵在天猫首发造势。今年5月20日阿里巴巴全球女性大会上，好莱坞知名女星杰西卡·阿尔芭正式向外界宣布，其自创的母婴品牌、估值近10亿美元的The Honest Company将为中国市场带来进口时尚母婴产品。

　　　　There are also some stars just found their own brands and sell themselves. In March this year, actress Carina Lau announced its French name wine Carinalau will sell on Tmall official flagship store only. David Beckham went to Hangzhou to make a show of power for the first issue of new brand of Scotch whisky before the “double 11”. On May 20 this year, Hollywood actress Jessica Alba officially announced on Alibaba global women's Assembly that her own brand, The Honest Company, which valued at nearly $ 1 billion will bring imported fashion baby products for the Chinese market.

　　　　（作者赵皓月综合报道／吴东东译）

网址：跨境电商成新宠明星关注引投资热 http://c.mxgxt.com/news/view/306787

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