中国当代体育明星伦理价值影响.pdf

Abstract In starsarewell—knowninthe all simpleterms，sports figuressportscircle，including theathletesthatareinvolved in and isa that sportscompetitions．TheOlympicsgame makes are Asian National abund．antsportsstars．Likewise，thereNBA，theGames，the GamesandSOon．Chinahas 201 medalsinthe Gameswhichalso gainedgolden Olympic makesalotofChinese stars．Inrecent the supersports years of is many companybetting contractsinadvanceinordertobuilda inneedof heavily sportsStar．Sportsindustry financial starsoftheexcessiveeconomicinterestsofthat will support，butsports money maketheethicalvaluesof stars thebenefitof unethicalmeans sports distorted，for using toobtain firstscoreofthesecond fameAfterall results，the competition money,and withoutheadsandall uncivilized stars have values，worldviews public behavior．Sports ofthewind this undergonegreatchanges．Therefore，theimpact blowingthrough sports circle，thecausedis nationalhonorandinterestsofthe impact immeasurable．Opposition individualtObecomea contradiction． major Starofsocialattentionasa the workand Sports effort，hard group，representing a and a driveforsocial honor,has strongappealappeal，withstrong starto theroleof ordertobeableto or affectthe sports play culture，in directlyindirectly morefamous theinfluenceof community,thesportsstars，thegreater sportsstars，the theinfluenceof starsandmore ethical greater sportsstars，sports importantvalue，while starsethicalvaluesindifferentareashavedifferentinfluence．thiseffectisnotthe sports correctethicalvalueswill alsoto same，the producepositivepositiveenergy,butpromote the article focusesonthe of starsethicalvaluesin development．This impactsports andsocial wellas otherfactorsaffecttheethical economic，cultural fields，as many valuesof the to ethical contributetothe sportsstars．Findingrightwaydevelopvalues，to of stars healthydevelopmentsports Effect Stars，Ethical，Value，Star Keywords：Sports 目 录 中文摘要………………………………………………………………………………I Abstract………………………………………………………………………………II

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