台网融合下芒果tv网络自制综艺的发展策略

台网融合下芒果tv网络自制综艺的发展策略-——以《明星大侦探》为例.doc

台网融合下芒果tv网络自制综艺的发展策略 ——以《明星大侦探》为例 摘 要 随着互联网的发展及移动客户端的不断普及，综艺节目的受众群体从电视机屏幕转向手机屏幕，导致电视台综艺制作向网络自制综艺的转型与发展，这是历史的必然也是市场的需求，对于湖南卫视来说，这次台网融合之路走得非常顺畅，堪称行业典范。第39次CNNIC 报告指出，截至2016 年12 月，中国网络视频用户规模达5.45 亿，网络视频使用率为74.5%。2017 年4 月20 日，芒果TV 上线3 周年，作为一家年轻的互联网视频平台，芒果TV发展现状优劣势的研究及创新发展战略值得去研究，所以以《明星大侦探》这一档网络综艺节目为例，本文将通过研究芒果tv网络自制综艺的发展策略以及以《明星大侦探》为例进行优劣势及面对的机会和威胁分析，探讨芒果TV客户端推送节目内容的设置及台网融合下我国纯网综艺的发展方向与策略探究。。 关键词：台网融合；芒果TV 客户端；《明星大侦探》；节目内容设置 Development strategy of mango TV network self-made variety under the convergence of network Take the star detective as an example Abstract With the development of the Internet and the continuous popularization of mobile clients, the audience group of the variety show from TV screen turns to the mobile phone screen, which leads to the transformation and development of the TV station variety production to the homemade variety of the network. This is the necessity of the history and the demand of the market. For Hunan Wei TV, the road of the network integration is gone. Very smooth, can be called a model of the industry. The thirty-ninth CNNIC report pointed out that as of December 2016, the scale of Chinas online video users reached 545 million, and the utilization rate of network video was 74.5%. In April 20, 2017, mango TV was 3rd anniversary. As a young Internet video platform, the research and innovation strategy of the present status of mango TV are worth studying. Therefore, taking the star detective as an example, this paper analyzes the present advantages and problems in the development of mango TV, and the problems in its development. Single broadcast development strategy and so on, combined with the mango TV single broadcast strategy to promote the new media ecological changes, the content self-control strategy to help the new media platform, the cross boundary operation to build the whole industry chain and intelligent terminal system and three networks integration to promote the mango TV fusion survival and other aspects of the prob

网址：台网融合下芒果tv网络自制综艺的发展策略 http://c.mxgxt.com/news/view/1371238

相关内容

芒果TV自制综艺节目的制播策略研究.docx
芒果TV大自制战略启动，《明星大侦探》打造烧脑综艺
我国网络自制综艺节目中植入式广告的创新性探究——以芒果TV《明星大侦探》为例
芒果tv台
“芒果TV”网络平台，它的优势和劣势，机会和威胁都是什么？
对网络自制综艺节目发展探析
联动芒果TV爆款综艺，“大芒计划”为网红KOL赋能再升级
芒果TV自制网综《明星大侦探》9亿点播收官
“超芒计划”即将揭晓，芒果TV网络大电影合作大会来袭
从“独播”到“独创”：芒果TV综艺节目变化分析

随便看看